eso
Project Type
Branding | Logo | Menu | Icons | Environmental Graphics
eso is a modern Spanish tapas restaurant located in the heart of Dizengoff, blending vibrant nightlife energy with elevated dining.
The brand was designed for the Tel Aviv crowd - bold, social, effortless, and effortlessly refined.
About eso
eso was created as a contemporary Spanish restaurant in the heart of Dizengoff, offering an experience that goes beyond classic tapas through food, cocktails, music, and atmosphere. Designed for a diverse and highly discerning Tel Aviv crowd, the visual identity balances accessibility with sophistication through refined typography and clean editorial aesthetics, creating a brand that feels both approachable and elevated.
Logo
The logo was designed with thin, rounded typography that feels clean, effortless, and quietly luxurious. The brand name appears in lowercase letters to create a soft and approachable feel, while the slogan is written in
uppercase to introduce contrast and a more distinctive visual edge.
The deep burgundy palette was chosen to feel rich, warm, and instantly recognizable - creating a strong visual impact without feeling overly dramatic or forced.
Icons
The custom icon set was designed to extend the brand identity beyond the logo, translating eso’s atmosphere into a playful yet refined visual language.
Inspired by the soft curves and thin lines of the logo, the illustrations create a balance between elegance and spontaneity - capturing the feeling of elevated hospitality without appearing overly formal or forced.
Menus
The menu design was created as a direct extension of the eso brand identity, translating the same refined yet effortless aesthetic into the dining experience itself. Clean layouts, delicate typography, and spacious compositions were used to create a menu that feels elevated, clear, and visually memorable.
Custom illustrations and brand icons were integrated throughout the menus to strengthen the visual language and create a more immersive experience. From wine and cocktail menus to seasonal specials, every detail was designed to feel cohesive, playful, and unmistakably connected to the world of eso.
