Keyzar Jewlery
Project Type
E-commerce Design | Campaign Design | Email Marketing | Social Media | Art Direction | Digital Design
From website hero banners and email marketing to social media assets and promotional campaigns, each design was created to strengthen the brand experience and drive customer engagement across multiple digital touchpoints.
About
Keyzar Jewelry is a leading e-commerce brand specializing in engagement rings and wedding jewelry, offering customers the ability to create and customize their ideal ring experience online.
As part of an ongoing freelance collaboration, I developed visual campaigns across web, email, social media, and digital advertising. The work focused on creating cohesive customer journeys, translating marketing objectives into engaging visual experiences, and supporting brand growth through strategic design solutions.
"For Your Spring Proposal" Campaign
A seasonal marketing campaign created to inspire engagement ring purchases during the spring proposal season, combining emotional storytelling, promotional messaging, and a cohesive visual language across multiple digital touchpoints.
Website Hero Design
Designed responsive hero experiences for both the homepage and engagement ring collection pages, creating a consistent campaign entry point across desktop and mobile platforms.
Email Marketing Campaigns
Adapted the campaign's visual identity and messaging into Keyzar's existing email marketing system, ensuring a cohesive customer experience throughout the promotional journey.
Website Promotional Banners
Developed campaign-focused promotional banners integrated across key shopping pages, reinforcing seasonal offers while maintaining consistency with the overall campaign direction.
Social Media Advertising
Created a series of paid social assets designed to extend the campaign across digital channels, translating the visual language into engaging, platform-specific advertising creatives.
Additional Marketing Creatives
A collection of ongoing digital marketing assets created to support Keyzar's promotional activities beyond seasonal campaigns.
The work included responsive website hero designs, mobile-first experiences, and social media creatives developed to maintain brand consistency across multiple customer touchpoints.
Email Marketing & Customer Journey
Designed and developed a series of branded email campaigns that transformed Keyzar’s educational content into engaging customer experiences.
The process included content adaptation from existing articles,
AI-assisted visual creation and the development of new email templates built around Keyzar’s established visual identity.
Each newsletter maintained a consistent brand language while introducing tailored content, product highlights, and campaign messaging relevant to specific business goals.
Through strategic storytelling, every email became part of a larger customer journey - strengthening brand recognition, promoting key collections, and creating a seamless connection between educational content, inspiration, and conversion.
Social Media Advertising
Designed performance-driven social media assets, including sponsored ads, carousel campaigns, and promotional creatives tailored for Instagram and Meta platforms.
The content balanced brand storytelling with conversion-focused messaging, creating visually engaging experiences that showcased Keyzar’s products while supporting campaign goals and customer
