Dorado
Project Type
Brand Identity | Packaging Design | Food Branding | Typography | Visual Identity
A playful yet premium fast-food brand designed to bring together bold street-food energy with a clean contemporary aesthetic. The identity combines vibrant colors, hand-drawn typography, and approachable visuals to create a brand that feels fresh, youthful, and instantly recognizable.
About Dorado
Dorado is a contemporary fast-food concept built around the idea of elevated street food -x casual, bold, and full of personality while still feeling refined and high quality.
The branding was designed to create a balance between playful energy and premium visual aesthetics, making the experience feel approachable, modern, and visually memorable.
The visual language combines expressive typography, illustrated food elements, and a vibrant color palette inspired by freshness, nightlife, and urban street culture. Across packaging, signage, uniforms, and environmental graphics, the identity was designed to feel cohesive, dynamic, and instantly recognizable while maintaining a fun and welcoming atmosphere.
