Barak Seri
Project Type
Campaign Design | Political Branding | Art Direction | Social Media | Outdoor Advertising | Visual Identity
A bold and high-impact campaign identity created for Barak Seri’s mayoral campaign in Ashdod, designed to maximize visibility and recognition across both physical and digital platforms.
Created during my work at ״Schneiderman & Tzofen״ Advertising Agency.
About Mayoral Campaign for Barak Seri
Created for Barak Seri’s mayoral campaign at the advertising agency “Schneiderman & Tzofen”, leading the visual campaign design across multiple platforms.
The campaign identity was built around a bold and structured visual language designed to maximize visibility and recognition throughout the city.
Sharp compositions, strong framing systems, high-contrast typography, and the dominant blue-and-yellow color palette created a sense of authority, urgency, and presence while remaining approachable and highly readable in fast-moving public environments.
The branding system was applied across a wide range of touchpoints including billboards, street signage, bus stations, digital assets, social media campaigns, presentation materials, and outdoor advertising. The consistent visual language helped create a cohesive campaign presence across both physical and digital spaces while maintaining strong recognition throughout the election period.
